Assignment 13

Article of Toyota

1. List of unknown words
Reassurance - geruststellen D
Fortnight - twee weken D
Erupted - uitbarsten
Proverb - spreekwoord D
Vigilant - opletten
Willingness - bereidheid
Flaws - fouten
Hierarchical - hiërarchisch
Thinktank - denktank D
Wholesomeness - gezondheid D
Embodied - aantasten
Fumble - morrelen D
Enhanced - verbeteren
Pivotal - centraal
Demeanour - houding/gedrag D
Glare - felle licht D
Scrutiny - toetsing D

2. Summary of about 250 words
When there are problems in a company like Toyota the people who work there have to communicate about the problem. They have done right responding to its current crisis. But they ignored the problem until it was forced to take action. The best crisis Communication is to communicatie before the problem is escalated. Toyota is a company that quickly finds the problems.

Toyota have got two things that they think are important:
The first one is obsession for quality, this meens that everything less than perfection is seen as shamefull. The second thing is a hierarchical approach to management and a lack of open communication.

Very important for big companies is to understand what lies at the heart of the brand. Full recovery requires continued communication.