Assignment 7

Question on Colgate text

1. What type of text is this? Informative, persuasive or entertaining? Explain your answer.
Dit is een informatieve tekst, omdat in deze tekst informatie wordt gegeven over de technologie van verschillende verzorgingsproducten. Er wordt informatie gegeven over de positie in de markt van de verschillende verzorgingsproducten van verschillende merken in verschillende landen.

2.This text consist of 6 paragraphs. Which paragraphs are the introduction, the body and the conclusion?
De introductie is Paragraaf 1, de body is paragraaf 2,3 en 4 en de conclusie is paragraaf 5 en 6.

3. Which sentence announces what the rest of the text will be about? Write down the first and the last three words.
The Company's keen t/m supporting its brands.

4. In Paragraphs 2 to 5 various initiatives made by Colgate to make a better connection with consumers are mentioned. Put these Initiatives in the order in which they are presented in the text.
1. Having consumers play an active role in marketing campaigns
2. Better moisturization
3. Designing products for specific groups of people
4. Marketing aimed at selling more expensive prosucts

5. Explain what the following words and phrases mean.
Breakthrough: Doorbraak
Highlighting: eruit springen
Endorsements: vermeldingen
In-store testimonials: testers
Targeted: gerichte
Upcoming: aanstaande
Driving Growth: de groei stimuleren
Expanded: uitgebreid
Relaunched: nieuw leven ingeblazen