Assignment 20

Answer the questions in your own words, in English. Do not quote from the text. Do not use a dictionary.

1. What advantage for companies of the use of social media is described in the first
paragraph?
That the revenues of the companies with the biggest variety of using the
social media grew 18 percent over one year.

2. What big change for internal communication does the writer predict for the
future?
The writer predict that the internal communication will be all being produced
online. This will happen five years from now.

3. Explain what the writer means here with 'a goat is still a goat, even when it's
wearing a tuxedo'.
I think that the writer means that the communication in companies will be the
same when it is printed or when it is online, because the company will have the
same goals and messages.

4. Explain the meaning of the word 'hurdle' in the 6th paragraph. Give a synonym or
a description of the meaning.
I think the synonym for this word is fear. I think that the companies are
afraid that the employees uses the social media wrong and post negative
comments.

5. Who or what are meant by 'Gen Y' and GenXers?
The older generation and younger generation.

6. What do employees invest when they engage in social media with their employers?
The employees invest in the process of a new kind of communication. Some
people think communicate on the internet is damaging your privacy.

Samenvatting:
Uit onderzoek is gebleken dat het gebruik van Social Media binnen bedrijven zorgt voor een groei van de inkomensten met 18% in een jaar en de inkomsten van bedrijven die er geen gebruik van maken dalen met 6%.

Vergeleken met 5 jaar geleden is er al erg veel verandert in het overbrengen, vinden en delen van informatie en er wordt zelfs gesuggereerd dat de communicatie binnen 5 jaar helemaal is verandert en dat de interne communicatie vrijwel alleen maar online plaats vindt.

De boodschap van het bedrijf zal niet veranderen, want dit blijft ondanks het communiceren via het internet hetzelfde.